AYGB & Pictured by Lucie: Crafting Beautiful Gift Box Photography

At AYGB, presentation is everything. Every gift box we create is designed to feel thoughtful, elevated, and truly special - and bringing that vision to life is a team effort.

Leading the creative vision is our Founder and Creative Director, Lucie. She carefully curates each gift box, selecting products with intention and combining textures, colours, and details to ensure every box reflects AYGB’s standard of quality and luxury. Her eye for design guides not only the products but the overall aesthetic of our brand.

Behind the scenes, our friend Dania ensures every shoot is picture-perfect. From beautifully arranged products to thoughtful finishing touches, she styles each box with precision, creating setups that elevate the brand and make every photograph stand out.

Most importantly, our trusted photographer, Lucie Smeriglio from Pictured by Lucie https://www.luciesmeriglio.com/, based in Hamilton, Waikato, New Zealand, captures the magic through her lens. Her expertise in light, composition, and styling brings each box to life, turning our ideas and vision into imagery that feels as special as the gifts themselves.

With a team specialising in creative direction, styling, and photography, every AYGB gift box is showcased beautifully, telling our story and sharing the care behind each creation.