The Art of Gifting: Why Thoughtful Presents Matter

In a world where so much can be purchased with just a click, the true art of gifting has become something more precious than ever. At About You Gift Box (or “AYGB” as we have nicknamed the business), we believe that a well-curated gift isn’t just about what’s inside the box, it’s about the thought, care, and intention behind it.

Founded by Lucie in the heart of the Waikato, our studio was created to bring back the personal touch to gifting and to create luxury bespoke gift boxes in the Waikato and beyond. Each gift box is meticulously assembled with unique, hand-selected products from talented artisans and boutique makers. These aren’t generally mass-produced items, they’re carefully chosen to ensure every gift is authentic, meaningful, and memorable.

Whether you’re celebrating a personal milestone, saying thank you to a valued client, or marking a corporate achievement, the right gift can speak volumes. It’s a way to show genuine appreciation, warmth, and connection all thoughtfully designed to send a message that resonates long after the moment.

What sets our gift boxes apart is the intention behind them. Lucie saw an opportunity to curate high-end boxes that feel as special to receive as they are to give, designed so the recipient truly feels the sender’s thoughtfulness in every detail.

At About You Gift Box, gifting is more than a transaction. It’s an experience. It’s about creating lasting memories and meaningful moments, because after all, it is About You.